À La Moon was born with the goal of redefining the art of being together, through events and experiences that combine elegance, depth, and authenticity. The brand positions itself in the world of lifestyle and event planning with a precise vision: to create moments curated down to the smallest detail, capable of connecting people, places, and cultures.

To do this, we built a visual identity that was more than an image: a coherent, immersive, and instantly recognizable story. From the color palette—warm, enveloping, and natural—to the selection of materials, typography, and visual language, every choice was guided by a sophisticated and deliberately imperfect aesthetic.

The development of content pillars allowed us to create a fluid yet solid narrative, capable of maintaining cohesion even in the absence of continuous photoshoots. Not simple categories, but true emotional threads, shaping an aspirational, intimate, and recognizable feed.