A Mare Boutique Hotel & Spa is a jewel overlooking the Riviera di Levante, created to offer an intimate, refined hospitality deeply rooted in its homeland. Our work began with a distinctive signature: an original illustration, conceived together with illustrator Bianca Cerini (add link https://cerinibianca.wordpress.com/) to translate the timeless elegance of the sea into an iconic and instantly recognizable logo.

The visual identity is inspired by the fluid motion of the waves, the shells dotting local beaches, the warm colors of the sand, and the intensity of deep blue.

Each element conveys a sense of understated and authentic luxury, where simplicity is a symbol of care. We developed a brand identity that resonates both inside and outside the hotel: from signage to furnishings, from printed materials to merchandising, and even digital communication.

A project that demonstrates how a well-crafted identity is not just about aesthetics, but also visual culture, narrative coherence, and vision.