For Tiramisù Day, we created a tailor-made event to showcase the soul of Batticor: a restaurant that combines excellent cuisine and a cosmopolitan spirit. In collaboration with Caffè Griso, we hosted an exclusive masterclass at the Innside Torre Galfa (Melià) hotel, involving eight talents from the food and lifestyle scene.

The carefully curated event combined experiential moments—from discovering coffee to preparing tiramisu led by the chef—with content designed to boost brand visibility. We oversaw creative direction, digital PR, social media asset production, and the creation of graphics and physical materials (menus, stickers, kits).

The result was an engaging, authentic, and highly shareable event.

The project saw a 105% increase in profile activity on Instagram, with nearly 14,000 views and a cross-section of reach thanks to the involvement of creators who shared the brand's tone of voice.