For Chandon, we conceived and executed a PR seeding campaign designed to stand out during the Easter period, combining storytelling, humor, and local culture. The starting point was the creative concept "You said no flowers." From there, we crafted a carefully crafted kit: a bottle of Garden Spritz, a bunch of fresh spinach, and the recipe for torta pasqualina—a playful reinterpretation of tradition.

We oversaw creative direction, production of print materials, and operational coordination with suppliers and talent. From selecting the creators most aligned with the premium yet playful tone of the brand, to shipping the kits, every step was designed to ensure consistency, aesthetics, and impact.

The result was a stunning campaign, enthusiastically shared by the profiles involved and perfectly aligned with the Chandon Garden Spritz identity.