Laurya is an eco-conscious brand that combines sustainable fashion and social impact, using 100% sustainable Indian fabrics crafted by local artisans. Their goal is clear: to offer a style that blends ethics and beauty, supporting community and the environment. For Laurya, we designed the entire brand identity from scratch, from the logo to the definition of a comprehensive social media strategy.

Our creative direction conceived a color palette that recalls the essence of natural elements, with earthy tones enlivened by pops of color inspired by Indian culture. The logo, a lowercase name with an elegant serif font, features a stylized flower-shaped letter "y," a tribute to nature and traditional dyeing techniques. In addition to the visual identity and social media strategy, we supported the founder in her growth, handling content creation, packaging development, strategic partnerships, and PR, for a 360-degree positive impact.