For Melià Genova, we worked to redefine the city not as a mere stopover, but as a true destination of wonders, where art, history, and the sea merge. The goal was to position the hotel as a point of reference through a tailor-made event.

We organized two exclusive days to discover Genoa's unique and magical palaces, involving four KOLs focused on travel and the exceptional guide Lorenzo Bises. We handled all the art direction and the selection and contacting of talent. Our work also included on-site coordination and the creation of custom merchandise, designed to make the event even more memorable and to create an authentic campaign aligned with the Melià Genova brand.