For Melià Genova, a five-star hotel within the Melià Hotels International group, we developed a comprehensive social media strategy for its Instagram profile. Our work was guided by the goal of enhancing its coolness without sacrificing its luxurious touch, placing a strong emphasis on Italian style and the art of fine living that distinguishes the brand.

Beyond the strategic phase, we implement the vision monthly with the creation of a dynamic editorial plan, expertly combining graphics and content creation. To further enrich the profile, we engaged professional content creators who generated high-quality UGC material, perfectly aligned with the brand's tone and style, helping to strengthen its exclusive image on social media.