For Roku Gin, we oversaw talent activation during exclusive events in Rome and Milan. The goal was to showcase the world of Roku through engaging video content and fresh, comprehensive storytelling. We selected industry influencers and engaged them to create content that best showcased the product. Each talent received an invitation card inspired by the Japanese tradition of origami, designed and created by us.

We were on-site to closely monitor the content creation, providing the talent with a detailed creative brief with all the guidelines. The campaign was enthusiastically received by both influencers and users, generating significant visibility on social media. All talent actively participated in the events, sharing valuable live content and interacting with the brand.