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Sealvia

2024 - 2025 | Rebranding and social media strategy for an authentic and inclusive Sicilian costume brand.

For Sealvia, a beachwear brand born in the heart of Sicily, we reimagined the entire visual identity to remain true to its values of authenticity and inclusivity. Our proposal harmoniously blended lettering and iconography, conveying softness and welcome with a playful touch. The logo, with its tilted "S" and mirrored double "S," recalls the dynamism of the waves and symbolizes reflection and inclusivity, evoking a feminine silhouette.

In addition to the logo, we developed the color palette and a comprehensive strategy, identifying the communication pillars (Sustainability, Inclusivity, Made in Sicily) and the conceptual and graphic formats. This strategy is the one we implement today, supporting Sealvia in creating monthly editorial plans, shooting, digital PR, and event organization. We ensure that every action is aligned and leads to the goal of positioning Sealvia as a benchmark for high-quality beachwear.

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